A groundbreaking collaboration between Club Wembley and Wallpaper Magazine has seen the stereotypical perception of corporate hospitality transformed with the leading design publication giving the Directors’ Box at the world famous stadium a modern style transformation.
Overseen by the Wallpaper Editor-in-Chief, Tony Chambers, the magazine’s talented interiors teams has spent the last six months working with Club Wembley to create a contemporary twist on event hospitality. Crossing the boundaries between a hospitality area, a lounge and a work hub, Wallpaper has subsequently created a thoroughly modern re-interpretation of the conventional, generic event hospitality facility.
As the world’s most iconic stadium, famed for hosting leading sporting and music events, Wembley Stadium has long been regarded as the most famous venue in the world. When the new Wembley Stadium opened in 2007, as well as being one of the most technologically advanced stadia, it also provided an unrivaled hospitality offering. Club Wembley has a total of 160 private boxes and more than 14,000 hospitality seats in total.
The partnership with Wallpaper has seen the two organisations create a truly unique offering to dispel the common image of corporate entertaining being stale and dated.
Luxe Lounge Stadium Makeovers
Wembley Stadium Gets Transformed into a Hip Oasis for Professionals
Trend Themes
1. Modernizing Event Hospitality - The collaboration between Club Wembley and Wallpaper Magazine showcases the opportunity for modernizing and reinterpreting traditional event hospitality venues.
2. Transforming Stereotypical Perceptions - The partnership between Club Wembley and Wallpaper Magazine challenges the stereotypical perceptions of corporate hospitality, offering a fresh and contemporary experience.
3. Blurring the Lines of Work and Leisure - The Lounge Stadium Makeovers at Wembley Stadium blur the lines between a hospitality area, lounge, and work hub, presenting opportunities to create dynamic spaces that serve multiple purposes.
Industry Implications
1. Event Hospitality - The collaboration between Club Wembley and Wallpaper Magazine highlights opportunities for disruptive innovation in the event hospitality industry by transforming traditional venues into more modern, engaging spaces.
2. Design and Interiors - The partnership between Club Wembley and Wallpaper Magazine showcases the potential for disruptive innovation in the design and interiors industry by reinterpreting and modernizing traditional event spaces.
3. Sports and Entertainment - The makeover of Wembley Stadium's hospitality facilities presents disruptive innovation opportunities in the sports and entertainment industry by offering a fresh, contemporary experience for both sporting and music events.