Several US-based start-ups have been receiving Canadian-themed welcome kits from Plastic Mobile as a means to give them a taste of what the country has to offer.
These Canadiana welcome kits include items like bags of Tim Hotron's coffee, maple syrup, poutine gravy mixes and Drake’s newest album and a framed photograph of Prime Minister Justin Trudeau.
Since the race of this year's upcoming United States presidential election has been particularly controversial, many Americans have been threatening to make the move north to Canada should Donald Trump be elected into power. As such, Plastic Mobile and others like Spotify, Air Canada and Sortable have been quick to play into this idea with unique promotional campaigns.
Patriotic Welcome Kits
Plastic Mobile Sent US Start-Ups a "Starter Pack" of Canadian Goods
Trend Themes
1. Promotional Kits - Creating unique promotional kits that reflect a specific theme or location can create a memorable brand experience.
2. National Pride - Capitalizing on people's patriotism by offering themed products and experiences can be a successful marketing strategy.
3. Controversial Events - Leveraging controversial events, such as elections, to create relevant and timely marketing campaigns can generate attention and engagement.
Industry Implications
1. Marketing and Advertising - Companies in the marketing and advertising industry can offer creative solutions and ideas for unique promotional campaigns.
2. Tourism and Hospitality - Companies in the tourism and hospitality industry can create themed experiences and packages to attract customers.
3. E-commerce and Retail - E-commerce and retail companies can partner with brands to curate and sell themed products or create their own promotional kits.