With Apple's new HomePod having been released only a few weeks ago, the tech giant is pushing its smart home speaker with a series of ads, and 'Welcome Home by Spike Jonze' is one of the most impressive to date. Jonze, who directed critically praised films like 'Being John Malkovitch' and 'Her', creates a dazzling world with the help of musician FKA Twigs, who plays the ad's protagonist.
After a bleak commute home from work, Twigs' character arrives back at her apartment and asks her HomePod to "play me something I'd like." Siri responds with 'Til It's Over' by Anderson .Paak, and as Twigs start to move to the music, her drab reality begins to shift into a technicolor, kaleidoscopic dream world. Twigs dances through her new universe, even pairing with a doppleganger for a fun duet.
Kaleidoscopic Home Assistant Ads
Apple's 'Welcome Home by Spike Jonze' Ad Features FKA Twigs
Trend Themes
1. Smart Home Speaker Advertising - As the competition in the smart home speaker market continues to grow, companies should focus on creating unique and visually stunning ads, like Apple's 'Welcome Home by Spike Jonze'.
2. Celebrity-driven Advertising - Collaborating with celebrities, such as FKA Twigs, can bring a new level of creativity and attention to advertising campaigns for tech products.
3. Personalized Home Assistant Experience - Consumers are increasingly seeking personalized experiences, which presents an opportunity for companies to further develop their home assistant technology to create tailored and unique experiences for each user.
Industry Implications
1. Smart Home Technology - Companies in the smart home technology industry have the opportunity to continue to innovate and improve their products, like the HomePod, in response to consumer demand for a more personalized and visually appealing experience.
2. Music Streaming Services - Collaborating with tech companies to incorporate their services and products, like Anderson .Paak's music in the HomePod, presents an opportunity for music streaming services to expand their reach and user base.
3. Advertising and Marketing - As advertising continues to evolve and embrace new forms of media and technology, companies in the advertising and marketing industry have the opportunity to adapt and create innovative campaigns that capture consumers' attention and stand out in a crowded market.