The Weetabix On The Go range will now be packaged in 100% recyclable bottles to help enhance the sustainability of the drinkable breakfast product. The new packaging from the brand was developed over the course of 18 months, and consists of a bottle, cap and even sleeve that are all capable of being recycled together. The clear PET bottle is crafted with 30% recycled plastic, while the packaging is paired with a 100% recyclable logo on the lid to help increase awareness.
General Manager at Weetabix On The Go Emma Varlow explained the new packaging further saying, "Like many food manufacturers, we’re on a journey to improve our sustainability credentials. We’ve been exploring this option for a while, and 18 months ago, we decided to upweight our efforts to making a fully all-in-one recyclable bottle. Our main priority was food safety and ensuring that consumers can always enjoy the high-quality products they expect from us. We embarked on a journey of trials and testing various recyclable sleeves and bottle designs, but we had to be sure that any packaging innovation would keep the product fresh for its entire shelf life."
Recyclable Breakfast Drink Packaging
Weetabix On The Go will Debut New Packaging This Month
Trend Themes
1. Recyclable Packaging - Companies are developing packaging made from 100% recyclable materials to enhance the sustainability of their products, creating an opportunity for businesses to explore alternative packaging solutions.
2. Sustainable Food Production - Food manufacturers, like Weetabix, are focused on improving their sustainability credentials by exploring ways to reduce their environmental impact, highlighting opportunities to create innovative solutions that help preserve the planet.
3. Eco-friendly Consumer Goods - Consumer goods companies are responding to growing consumer interest in sustainability by developing eco-friendly products that are recyclable or made with sustainable materials, presenting an opportunity for businesses to meet the demand for environmentally conscious products.
Industry Implications
1. Packaging Industry - As more companies look to adopt recyclable packaging, the industry must develop innovative solutions that maintain the integrity of the product while also meeting sustainability goals.
2. Food Manufacturing Industry - The emergence of sustainable food production practices creates an opportunity for food manufacturers to reduce their environmental impact by exploring alternate sourcing and production methods.
3. Consumer Goods Industry - Manufacturers in the consumer goods industry have a responsibility to meet the demand for eco-friendly products by exploring ways to create sustainable offerings without sacrificing quality or performance.