The realm of women's footwear is known to shift as quickly as the seasons. What was "in" two seasons ago may now be obsolete, a typified fashion faux pas. And while this has held true for a slew of varying styles, one particular piece of footwear has remained on the shelves time and time again: the wedge. The classic elongated wedge has been merged with flip-flops, platform boots and the standard going out pump. The female crowd cannot get enough of the look, and the impressive list of adaptations on the design have been delineated within the Wedge Trend Report, featuring over 50 shoe-based creations and 6 remarkable PRO Trends.
The wedge has been favored for two practical reasons. For one, the sturdy base accommodates balance, an attribute rarely shared with the majority of stilettos. Secondly, the straight-across structure is exceptionally comfortable, often masking the shoes' high-heeled nature. If these reasons weren't convincing enough, this brand of footwear is also aesthetically pleasing, resulting in a plethora of wedge-shaped ankle boots, sandals and even sneakers. The persistent production of these wares have resulted in the Comfort Steps and Glowing Fashion phenomenons, all of which are covered at length in the Wedge Report.
Wedge Trend Report
Uncover the Undisputed Go-To of the Women's Footwear World
Trend Themes
1. Adapted Wedges - There is an opportunity to innovate by designing new and unique adaptations of the classic women's wedge shoe.
2. Elevated Comfort - Brands that combine high-quality materials with innovative and comfortable designs can disrupt the wedge footwear industry by satisfying increasing customer demands for both style and comfort.
3. Sustainable Wedges - There is potential for brands to disrupt the wedge footwear industry by creating eco-friendly and sustainable production practices, meeting the growing demand for environmentally conscious fashion items.
Industry Implications
1. Fashion - Fashion brands can capitalize on the popularity of wedge shoes and incorporate unique design features to set them apart from competitors.
2. Sportswear - Athletic brands can disrupt the wedge footwear industry by combining the elevated comfort of sneakers with the trendy shape of wedges.
3. Sustainability - Sustainable fashion brands can create eco-friendly designs that meet the growing demand for environmentally conscious wardrobe choices while still incorporating the popular wedge shape.