Shaddi.com, a wedding website, recently created a new 'Weddings from home' program to help people get married during the COVID-19 pandemic. Adhish Zaverie, the Director of Marketing for the platform discussed the new 'Weddings From Home' program and stated that it has two important factors. One of the important factors involves repurposing technology to fit the program, and the second factor involves making a virtual wedding similar to an in-person event.
The organization has already held virtual weddings on April 14th, with approximately 200 people in attendance. Following the digital event, food was delivered to all the guests in attendance.
The ability to perform wedding ceremonies online will give couples more choice as they plan weddings during the pandemic.
Virtual Wedding Ceremonies
Shaadi.com Created a 'Wedding from Home' Service During the Pandemic
Trend Themes
1. Virtual Wedding Ceremonies - The trend of virtual wedding ceremonies creates opportunities for innovative technologies and platforms that enhance the virtual wedding experience.
2. Wedding Technology - The wedding industry can explore disruptive innovations in technology to adapt to the changing landscape and cater to the demand for virtual wedding services.
3. Digital Event Services - The rise of virtual weddings opens up potential for disruptive innovation in digital event services, such as food delivery for virtual guests and personalized digital experiences.
Industry Implications
1. Wedding Planning - The wedding planning industry can benefit from embracing virtual wedding ceremonies and offering new services to accommodate couples planning weddings during the pandemic.
2. Event Technology - The event technology industry can capitalize on the trend of virtual wedding ceremonies by developing innovative tools and platforms specifically designed for hosting virtual weddings.
3. Food Delivery - Food delivery services can tap into the virtual wedding trend by creating specialized packages for delivering meals to guests attending virtual wedding ceremonies.