Weddingbells is setting itself apart within the magazine industry by introducing its Spring & Summer 2018 issue with a cover and editorial images that have been captured only using an iPhone 8 Plus.
While the bridal magazine's dynamic cover was lensed by fashion photographer Alvaro Goveia, the magazine also commissioned Toronto-based wedding photographer Barb Simkova to capture images of a real wedding using just a smartphone. As Alison McGill, Editor-in-Chief of Weddingbells sees it, "We’ve noticed more and more wedding photographers are mixing up the tools they use to capture impactful imagery. iPhones have become an essential tool many photographers use to provide a different perspective on their clients’ wedding day."
Inside the latest issue of the magazine, readers will also discover dresses from Canadian bridal fashion designers, cakes and a guide to pairing designer fragrances with wedding bouquets.
Smartphone-Shot Bridal Magazines
Weddingbells Created a Cover and Editorial Using Just an iPhone
Trend Themes
1. Smartphone Photography - The rise of smartphone photography as a credible tool for professional photographers presents an opportunity for disruption of traditional photography industry.
2. Mobile-only Editorial - Publishers who incorporate mobile-only editorial content can attract younger audiences and stay relevant in the digital age.
3. Alternative Approaches to Traditional Media - Experimentation with alternative approaches to traditional media, such as using iPhones for bridal magazine covers, can help publications stand out amidst a crowded market.
Industry Implications
1. Photography - Disruptive innovation opportunities in the photography industry include advancements in smartphone cameras, AI-assisted image processing, and online image marketplaces.
2. Publishing - The rise of mobile-only editorial content presents disruptive innovation opportunities for publishers, including the creation of interactive, visually-stunning content that can be easily consumed on a mobile device.
3. Wedding Industry - Disruptive innovation opportunities in the wedding industry include the use of emerging technologies to enhance the wedding planning experience, such as VR wedding planning tools and social media-powered wedding registries.