Internet and technology giant Google is releasing an innovative new web search engine that is designed to make it easier than ever for Internet users in Africa to enjoy high-quality search portal services despite the slow Internet speeds and unduly high data costs that plague that particular market.
Dubbed Google Go, this search engine app promises search results that reduce data usage by up to 40 percent, while also making it possible for users' search history to be perused offline.
While Africa is positioned to be one of the developing world's most promising markets for new Internet products, the fact of the matter is that Internet speeds on the continent tend to be more sluggish than many other parts of the world, making Google Go an extremely important product for African web users looking to search the Internet for information and more.
Accelerated Web Search Apps
This Web Search Engine is Designed for Users with Sluggish Internet
Trend Themes
1. Low Bandwidth Search Engines - Developing search engine apps optimized to work even on low bandwidths presents an opportunity for tech companies to penetrate and disrupt markets with sluggish internet speeds.
2. Offline Search History - Incorporating offline search history in search portals provides a unique offering for users with limited internet connectivity, thereby expanding the potential market share of search engine apps.
3. Data Optimization Techniques - Investing in research and development of data optimization techniques such as Google's in-house protocols, to reduce data usage by up to 40% without compromise on quality, presents an opportunity for tech companies to reach markets with low-bandwidth internet connectivity.
Industry Implications
1. Search Portals - Companies in the search portal industry can create low-bandwidth search engine apps with optimized data usage for markets with sluggish internet connectivity, as seen with Google Go.
2. Telecommunication - Telecommunication companies in developing regions can improve internet connectivity and speeds to provide better web services for users and enable wider adoption of online products and services.
3. Data Optimization - Investing in data optimization research and development can improve service quality and unlock market potential for tech companies that cater to consumers in low-bandwidth connectivity regions.