Vans' 'Made For The Makers' collection reworks the iconic sneakers that the brand is recognized for -- such as the 'Old Skools' or the 'Checkerboard Slip-Ons' to be more weather-appropriate. Ringing in the new year, the company crafted these sturdy shoes to better suit the cold, harsh weather that is experienced this time of year. Without compromising the classic looks of the Vans sneakers, the collection features maximized functionality with the help of strategic external materials.
The Made For The Makers series features a more winter-bearable bottom sole for better grip on the slippery ground. The weather-appropriate footwear is also made with tougher material with its 'Vanguard canvas, suede uppers to repel liquids and dirt, contoured drop-in UltraCush sockliners for long-lasting comfort, and padded collars for support and flexibility."
Reworked Weather-Appropriate Sneakers
Vans Alters Its Classic Shoes to Accommodate Harsh Weather
Trend Themes
1. Weather-appropriate Sneakers - Opportunity for brands to create footwear that is specifically designed to withstand harsh weather conditions.
2. Functional Design - Potential for integrating strategic external materials into products to enhance functionality without compromising aesthetics.
3. All-season Footwear - Rise in demand for versatile shoes that can be worn comfortably in various weather conditions.
Industry Implications
1. Footwear - Innovative developments in shoe design and materials offer opportunities for companies to create weather-resistant sneakers.
2. Fashion - Fashion brands can capitalize on the trend of functional design by incorporating weather-appropriate features into their products.
3. Outdoor Retail - Increased demand for all-season footwear presents a disruptive innovation opportunity for outdoor retail companies to offer versatile products catering to different weather conditions.