The highly creative team at Cossette recently created a McDonald's billboard and weather ad using whipped cream to show highway drivers how much snow will fall at the Whistler Blackcomb resort.
The billboard itself features a cup of McDonald's warm espresso topped with whipped cream. Each day the amount of whipped cream will rise or fall to show the amount of snow that will be topping the ski hills at Whistler's resort.
The billboard not only promotes the hot cafe beverages that are currently available at McDonald's, but it also provides useful snowfall tips for skiers and snowboarders. With the use of digital connectivity, the weather ad uses "real-time snowfall data to synchronize the whipped cream or foam levels on McDonald's espresso drinks to the amount of recent snowfall in centimeters."
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
Trend Themes
1. Interactive Advertising - Using real-time data and digital connectivity to create interactive billboards.
2. Weather-based Marketing - Incorporating weather conditions into advertising to engage consumers and provide relevant information.
3. Creative Brand Promotion - Utilizing innovative and visually appealing methods to promote brand messaging and products.
Industry Implications
1. Advertising - Opportunities for advertising agencies to develop interactive and engaging campaigns using real-time data.
2. Hospitality - Hotels and resorts can explore weather-based marketing techniques to enhance guest experience and promote activities.
3. Food and Beverage - Innovative ways to promote food and beverage products using creative and attention-grabbing methods.