Golfer Justin Thomas is encouraging everyone to prioritize sun protection year-round, including during winter, with WearSPF. While sunscreen is often overlooked in the colder months, UVA rays remain strong year-round, and winter activities at higher elevations can significantly increase UV exposure.
Thomas launched WearSPF after a personal melanoma scare, creating lightweight, fast-absorbing sunscreens designed for all outdoor activities, in every season. The easy-to-reapply formulas are ideal for skiing, snowboarding, and everyday use. WearSPF’s slope-ready offerings include the Course Essentials Bundle, featuring an SPF 50 Performance Spray, SPF 50 Sport Stick, and SPF 30 Lip Balm.
"Winter sun can be deceptively damaging. UV rays go through clouds, are stronger at high altitude, and reflect off snow, so you can get burned even in cold weather. Don’t forget to reapply every 2-3 hours. People often forget in winter because they don’t feel sweaty, but friction from hats, goggles, and scarves quickly breaks down protection," said Board-certified dermatologist Dr. Jessica Wu.
Winter SPF Campaigns
Golfer Justin Thomas Unites with WearSPF to Promote Winter Sun Protection
Trend Themes
1. Year-round Sun Care Awareness - As awareness grows about the need for sun protection during all seasons, products specifically marketed for winter use can capture a previously neglected market segment.
2. Multi-season Sunscreen Innovation - There is rising demand for sunscreen formulations that cater to diverse weather conditions, offering opportunities for the development of versatile, high-efficacy sun protection products.
3. High-altitude Sun Protection - Activities at high altitudes gain focus for their increased UV exposure, prompting innovation in high-performance, altitude-specific sun protection formulations.
Industry Implications
1. Outdoor Sports Equipment - The outdoor sports industry can expand its offering by integrating sun protection solutions tailored for winter sports enthusiasts.
2. Dermatology Skincare Products - With the dermatology sector emphasizing year-round skin protection, there is potential for bespoke product lines addressing seasonal sun exposure challenges.
3. Travel and Tourism - The travel industry can enhance its value proposition by highlighting sun safety education and offering protective products, especially for destinations associated with winter sports.