Shai Goitein, the innovator who gained acclaim for his range of electronic paper airplanes, is now expanding into smartphone photography with the introduction of the Oko, a smartphone case that is designed to make it easier than ever to take high-quality photos and video.
Currently the subject of a crowdfunding campaign on Kickstarter, the Oko smartphone case comprises a pair of ocular cups, each of which comes with magnifying lenses. The case also features a silicone sheathing that helps prevent glare, while a handy rear opening allows users to go ahead and manipulate their phone's controls without removing the case each time. Photos can be taken by simply tapping the phone's camera button, or pressing the tactile buttons embedded in the Oko case.
Set to be priced at $99, the Oko smartphone case is squarely targeted towards smartphone photography enthusiasts who don't own DSLR cameras.
Magnifying Smartphone Eyewear
The 'Oko' Smartphone Case Allows For Easy Wearable Photography
Trend Themes
1. Smartphone Photography Enhancement - The Oko smartphone case is a disruptive innovation opportunity that enhances smartphone photography with magnifying lenses and glare reduction.
2. Wearable Technology - The Oko smartphone case taps into the trend of wearable technology by providing a convenient and hands-free way to capture high-quality photos and videos.
3. Crowdfunding for Innovation - The Oko smartphone case's crowdfunding campaign on Kickstarter highlights the trend of using crowdfunding platforms to support and bring innovative products to market.
Industry Implications
1. Photography Equipment - The Oko smartphone case presents disruptive innovation opportunities in the photography equipment industry, providing smartphone photographers with enhanced capabilities.
2. Consumer Electronics - The Oko smartphone case is at the intersection of the smartphone and consumer electronics industries, offering a unique accessory for tech-savvy consumers.
3. E-commerce Platforms - The Oko smartphone case's Kickstarter campaign showcases the disruptive innovation potential within e-commerce platforms that enable entrepreneurs to showcase and fund their new products.