Seoul-based fashion label WE11DONE introduces its latest collection designed for the Spring/Summer 2022 season. It is packed with logo-adorned pieces including apparel and accessories. The fashion imprint is founded by Jessica Jung and Dami Kwon and has been a prominent go-to for those who are a fan of oversized cuts.
This time around, it boasts a similar design language with large silhouettes including short sleeve and long sleeve tees that are designed with different branding designs and iconic emblems including the teddy bear and smiley face. Some of the standout items in the seasonal range include the short sleeve shirt with the printed detail on top in a 'Sky' colorway along with the Blue Multi-Washed Chaps Pants that have a paneling construction.
Logo-Adorned Oversized Fashion
WE11DONE Launches its Latest Collection for the Season
Trend Themes
1. Logo-adorned Fashion - Incorporating branding and logos onto clothing and accessories is a trend that offers opportunities for companies to showcase their visual identity in unique ways.
2. Oversized Clothing - Designing and producing oversized clothing is a trend that offers opportunities for increased comfort and versatility in fashion.
3. Printed Tops - Creating tops with bold printed details is a trend that offers opportunities for playful, eye-catching designs that can be incorporated into any wardrobe.
Industry Implications
1. Fashion - This trend in logo-adorned and oversized fashion presents an opportunity for fashion brands to differentiate themselves and appeal to consumers looking for comfort and unique design elements.
2. Retail - Retailers can capitalize on these fashion trends by offering a diverse range of styles that incorporate printed tops, logos, and oversized cuts, in order to appeal to different consumer segments.
3. Marketing - Incorporating branding and logos into fashion design presents an opportunity for companies to use clothing as a marketing tool, by creating unique pieces that showcase their brand's visual identity in an innovative way.