Korean fashion brand WE11DONE introduces its latest collection designed for the Spring/Summer 2021 season as well as the Pre-Spring 2021 season. Showcasing the designs on the digital Paris Fashion Week platform, founders and designers Jessica Jung and Dami Kwon focuses on the seaside.
The highlight sways away from the city and draws fond memories of the sea for a blissful summertime nostalgia. This element is translated through design by capturing breezy silhouettes and pastel palettes. There are a plethora of playful knitwear designs as well as cotton goods that are perfect for the beach. A notable piece in the seasonal capsule is the crochet vest made in mint green with a dramatic U neckline with clamshell designs and seaweed weaved into the piece.
Seaside-Inspired Summer Fashion
WE11DONE Launches its SS21 Capsule Full of Intricate Designs
Trend Themes
1. Seaside-inspired Fashion - Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into seaside-inspired fashion designs.
2. Breezy Silhouettes - Disruptive innovation opportunity: Use advanced textile techniques to create lightweight, comfortable and wrinkle-resistant fabric for breezy silhouettes.
3. Playful Knitwear - Disruptive innovation opportunity: Explore 3D printing technology to create intricate and customizable designs for playful knitwear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement virtual reality (VR) and augmented reality (AR) technologies for virtual fashion shows and try-on experiences.
2. Textile - Disruptive innovation opportunity: Develop sustainable and biodegradable fibers for eco-friendly textile production.
3. Art and Design - Disruptive innovation opportunity: Combine traditional craftsmanship with digital fabrication techniques to create unique and intricate art and design pieces.