The We Are Handsome Summer 2011 lookbook showcases a stunning swimwear collection poolside.
I don't know what captivates me more: the glamorously bronzed model, the sexy cuts of the swimsuits or the oceanic blue pool. Either way, the three elements put together becomes a triple threat, making it hard for viewers to look away. The We Are Handsome Summer 2011 lookbook definitely dazzles its audience in every way.
Implications - Society has become so saturated with advertising images that consumers have gradually become desensitized to them. They now only take notice of advertisements that are atypical for their shocking or graphic images, which make them memorable. Companies can appeal to potential consumer groups by devising unique marketing campaigns.
Striking Swimwear Lookbooks
These We Are Handsome Summer 2011 Swimsuits are Stunning
Trend Themes
1. Unique Marketing Campaigns - Opportunity for companies to devise marketing campaigns that are atypical and memorable.
2. Shocking or Graphic Images - Opportunity for advertisements to use shocking or graphic images to capture consumer attention.
3. Saturated Advertising Images - Opportunity for advertising to break through the saturation by creating ads that are different and stand out.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to utilize unique marketing campaigns to stand out in a saturated market.
2. Swimwear - Opportunity for swimwear brands to use shocking or graphic images in their advertising to capture consumer attention.
3. Marketing and Advertising - Opportunity for marketers and advertisers to create campaigns that break through the saturation and stand out.