Pumpkin and sunflower seeds are some of the most familiar to consumers on the market, but Go Raw is introducing even more variety with its Sprouted Watermelon Seeds.
Watermelon seeds are most often spit out when they are discovered inside of the red melon but Go Raw is aiming to get consumers to see them in a new light as "a nutritious part of the fruit." These seeds are a rich source of protein, magnesium and zinc, which will appeal to consumers who are looking for a satisfying on-the-go snack that can easily be eaten by the handful.
Watermelon flavors are becoming incredibly popular in food and beverages for offering cooling, hydrating and nutritious benefits. Watermelon seeds are also appearing on the market in everything from snack bars to seed butter.
Sprouted Watermelon Seeds
Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
Trend Themes
1. Sprouted Watermelon Seeds - Sprouted watermelon seeds are becoming a popular and nutritious snack option, leading to opportunities for new products and packaging designs.
2. Watermelon-flavored Foods and Beverages - Watermelon flavors are gaining popularity in various food and beverage products, creating opportunities for new and innovative recipes and delivery systems.
3. Seed-based Products - The emergence of watermelon seeds in the snack and food industry highlights the potential for new and unique products that utilize other types of seeds in innovative ways.
Industry Implications
1. Health and Wellness - As consumers prioritize health and wellness, the introduction of sprouted watermelon seeds and other seed-based products provide opportunities for growth in this market.
2. Snack Foods - The versatility of watermelon seeds as a snack food and ingredient presents opportunities for companies to introduce creative new snack products to the market.
3. Food and Beverage - The popularity of watermelon flavors and the use of watermelon seeds in different products introduce opportunities for innovation in the food and beverage industry.