As an alternative to producing watermelon popsicles with artificial flavors and sweeteners, Goodpop makes a point to use "real, wholesome and natural ingredients." The Watermelon Agave popsicles are made with locally sourced melons, fair trade organic agave nectar and organic cane sugar. As well as appealing to consumers for using natural sweetener alternatives, the Watermelon Agave popsicles are vegan, non-GMO, Kosher, gluten-free, fat-free dairy-free—and as the brand says, at 40 calories, "guilt-free" as well.
Health-conscious consumers who realize just how addictive a sugar habit can become are turning to alternative sweeteners, especially those sourced from nature, as a means of permitting themselves to enjoy their favorite comforting sweets.
Goodpop also makes a variety of refreshing dessert pop flavors, including tropical Coconut Lime, Cold Brew Coffee and a healthy take on the creamsicle with orange juice and coconut cream.
Agave-Sweetened Popsicles
Goodpop's Watermelon Popsicles are Naturally Sweetened with Agave
Trend Themes
1. Natural Sweeteners - The trend of using locally sourced, natural sweeteners in food products offers an opportunity for companies to cater to health-conscious consumers seeking alternatives to artificial ingredients.
2. Vegan Dessert Options - The demand for vegan dessert options is rising, and companies can capitalize on this trend by creating products that are not only free of animal products but also use natural and healthy ingredients.
3. Gluten-free Treats - As more people adopt a gluten-free lifestyle, there is a growing demand for gluten-free dessert options, and companies can take advantage of this trend by offering products that are delicious, natural, and healthy.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from this trend by creating innovative and healthy products that cater to consumers who want natural, organic, and locally sourced ingredients.
2. Natural Health Products - The natural health product industry can capitalize on this trend by offering alternative sweeteners, gluten-free products, and vegan desserts that cater to health-conscious consumers.
3. Confectionery Industry - The confectionery industry can take advantage of this trend by creating innovative and healthy dessert products that are not only delicious but also cater to customers who want natural and healthy alternatives to traditional sweets.