Glow Recipe is expanding its popular range of watermelon skincare products with its first-ever lip product, Watermelon Glow Lip Pop. The product may look like any other hydrating lip product that provides a sheer wash of color but it is actually packed with some of the brand's most used acids and vitamins, so it functions as not just a balm and a tint but also a scrub.
Watermelon Glow Lip Pop is naturally hydrating and vitamin-rich thanks to the inclusion of watermelon extract but the product also has the advantage of being able to gently exfoliate the lips as well with tiny granules of coconut flower sugar and hibiscus, a natural source of AHAs.
Exfoliating Lip Tints
Glow Recipe's Watermelon Glow Lip Pop is a Hydrating Balm, Scrub and Tint
Trend Themes
1. Multi-functional Lip Products - The trend of multi-functional lip products that serve as both a balm and a scrub, as well as provide a sheer wash of color, presents an opportunity for innovation in the cosmetics industry.
2. Skincare-infused Makeup - The incorporation of skincare ingredients such as acids and vitamins in makeup products, like seen in Glow Recipe's Watermelon Glow Lip Pop, presents an opportunity for innovation in the beauty industry.
3. Natural Exfoliating Ingredients - The trend of using natural sources of AHAs, like hibiscus, and sugar granules as an exfoliant in lip products presents an opportunity for innovation in the natural beauty and wellness industries.
Industry Implications
1. Cosmetics - The trend of multi-functional lip products presents a unique opportunity for cosmetic companies to create innovative, all-in-one lip products that meet consumers' needs.
2. Beauty - The incorporation of skincare ingredients in cosmetic products presents a unique opportunity for beauty companies to create innovative, dual-purpose products that blur the line between skincare and makeup.
3. Wellness - The trend of using natural, gentle exfoliants in skincare and lip products presents an opportunity for wellness companies to create innovative, non-toxic products that cater to consumers' desire for natural and sustainable ingredients.