World Waters makes a vibrant range of watermelon water products and it is now introducing a new shelf-stable range of watermelon drinks that does not need to be refrigerated.
WTRMLNSLCE is the name of the new beverage line, which is packed with electrolytes, just two grams of natural sugar from fresh, ripe and juicy watermelon and no artificial sweeteners. While these new watermelon beverages certainly have the potential to quench one's thirst and provide refreshment, WTRMLNSLCE is specifically touted as "not your average sports drink," as it provides potassium, L-Citrulline for muscle support, plus Lycopene and Vitamin C.
These new low-calorie watermelon drinks are being introduced in three flavors, Blood Orange, Tart Cherry and Ginger, as well as an Original variety.
Sporty Watermelon Drinks
WTRMLNSLCE is a Line of Shelf-Stable, Electrolyte-Rich Watermelon Water
Trend Themes
1. Shelf-stable Beverages - The introduction of the new shelf-stable range of watermelon drinks presents a disruptive innovation opportunity in the beverage industry.
2. Electrolyte-rich Drinks - The inclusion of electrolytes in the watermelon drinks opens up avenues for disruptive innovation in the sports drink market.
3. Low-calorie Beverages - The development of low-calorie watermelon drinks offers a disruptive innovation opportunity in the health and wellness industry.
Industry Implications
1. Beverage Industry - The introduction of shelf-stable watermelon drinks creates potential for disruptive innovation in the beverage industry.
2. Sports Drink Market - The inclusion of electrolytes in watermelon drinks presents disruptive innovation opportunities in the sports drink market.
3. Health and Wellness Industry - The development of low-calorie watermelon drinks opens up avenues for disruptive innovation in the health and wellness industry.