Inspired by classic watermelon candies, SmartSweets is introducing a new low-sugar candy called Sourmelon Bites that boasts just three grams of sugar per bag. As well as being low in sugar, the candy bites are a plant-based take on the classic gummy watermelon slices that are also free of sugar alcohols, artificial sweeteners and added sugar.
The non-GMO and gluten-free Sourmelon Bites were created based on fan requests for the company to put its own stamp on traditional watermelon slices. These nostalgic watermelon gummies offer a better-for-you take on classic gummies that promise to leave people feeling more enjoyment and none of the guilt of indulging in a sweet treat.
One product at a time, SmartSweets is reimagining some of the world's most popular candies with entirely plant-based and low-sugar formulas.
Low-Sugar Watermelon Candies
SmartSweets' Sourmelon Bites Have Just Three Grams of Sugar Per Bag
Trend Themes
1. Low-sugar Candy - Disruptive innovation opportunity: Develop innovative low-sugar alternatives to satisfy consumers' sweet cravings without the guilt.
2. Plant-based Sweets - Disruptive innovation opportunity: Create plant-based versions of popular candies to cater to the growing demand for vegan and vegetarian options.
3. Better-for-you Gummies - Disruptive innovation opportunity: Design gummy candies that prioritize health by using natural ingredients, avoiding sugar alcohols, and reducing artificial sweeteners.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Explore new ways to revolutionize the confectionery industry by developing healthier candy options that meet consumer demands.
2. Food & Beverage - Disruptive innovation opportunity: Respond to the increasing demand for healthier food and beverage options by creating low-sugar and plant-based alternatives.
3. Snack Food - Disruptive innovation opportunity: Transform the snack food industry by introducing guilt-free, low-sugar snacks that still offer the same level of enjoyment and satisfaction.