RaftUp is a social boating platform that allows consumers to connect digitally to improve communal water safety. The app offers a variety of features that help consumers boating in close quarters connect on emergencies, provide alerts and act as a mode of communication to alert first responders. The app is ideal for consumers with cottages looking to stay up-to-date with the community as well as having a back-up mode of communication in an emergency situation.
The design of RaftUp leads it to be a central hub for all things water safety, with access to information on what is going on in the area as well as first responder connectivity. Facets of the platform include a digital space for boaters to connect, share tips on places to visit and upcoming activities.
The app also provides a feature called 'Social SOS' that can be used to alert nearby boaters of an emergency.
Boater-Connecting Platforms
The RaftUp App Lets Water-Enthusiasts Discuss Communal Water Safety
Trend Themes
1. Social Boating Platforms - Opportunity for creating digital platforms that connect boaters and enhance communal water safety.
2. Emergency Communication Apps - Potential for developing apps that allow boaters to communicate with each other and alert first responders in emergency situations.
3. Water Safety Hubs - Opportunity to create central hubs for water safety information, connecting boaters with important resources and first responder connectivity.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunities in developing mobile apps for boating communities.
2. Water Safety Technology - Potential for innovative technologies that enhance water safety and emergency communication for boaters.
3. Community Engagement Platforms - Opportunity for platforms that connect water enthusiasts to share information, activities, and safety tips.