At the Indie Beauty Expo, mother-daughter team Inger Ellen and Christinah Nicolaisen shared creations from their brand Eleni & Chris, including a glacier water face mask.
The product introduces an effortless way for North American consumers to enjoy some of the most well-known Scandinavian skincare practices and ingredients, such as cloudberry, glacial water, and SEA3oil, a pure form of omega-rich oil.
The single-use Detox Face Mask is said to be able to help protect one's skin from free radicals and toxins, without stripping it of its natural oils. The sheet mask itself is said to be an "ultra-fine long fiber unique sheet mask" with net-like components. When applied, it is said to have a cream-like feel, which should leave the skin feeling intensely moisturized and cared for. After the mask has been removed, any excess product can simply be massaged into the skin without need for rinsing.
Glacier Water Face Masks
The Eleni & Chris Detox Face Mask Makes Scandinavian Skincare Accessible
Trend Themes
1. Scandinavian Skincare - The use of cloudberry, glacial water, and omega-rich oil in Eleni & Chris Detox Face Mask presents opportunities for incorporating Scandinavian skincare practices and ingredients into beauty products.
2. Single-use Face Masks - Eleni & Chris Detox Face Mask's single-use sheet mask with net-like components presents opportunities for replacing traditional face masks with this easy and convenient option.
3. Effortless Skincare - Eleni & Chris Detox Face Mask's ability to protect skin from free radicals and toxins without stripping natural oils presents opportunities for developing more effortless and low-maintenance skincare products.
Industry Implications
1. Beauty Industry - Eleni & Chris Detox Face Mask presents opportunities for incorporating Scandinavian skincare practices and ingredients into the beauty industry.
2. Personal Care Industry - Eleni & Chris Detox Face Mask's single-use and easy application method presents opportunities for replacing traditional face masks with more convenient and low-maintenance personal care products.
3. Wellness Industry - Eleni & Chris Detox Face Mask's ability to protect skin from free radicals and toxins without stripping natural oils presents opportunities for developing more holistic and wellness-focused skincare products.