For World Water Day this year, organic pressed juice brand Greenpeople will be launching a campaign and a water bottle collection to bring attention to how much water the average person uses—and wastes—in the process of completing a variety of daily activities. Unlike most drinking vessels that are measured in liters or milliliters, these water bottles are measured by activities like brushing the teeth or showering. One of the large 20-liter water bottles in the collection created by Greenpeople is labeled to represent a minute of washing a car with a hose.
As well as sharing these special bottles of water for free in its stores on World Water Day, Greenpeople will also be sending these thought-provoking water bottles to influencers across the industries of wellness, design and the environment.
Conservation-Promoting Water Bottles
This Water Bottle Collection Measures Capacity by Activities
Trend Themes
1. Activity-based Measured Water Bottles - Measurement in water bottles by daily activities is an opportunity for more awareness towards water conservation.
2. Environmental Awareness Campaigns - Water conservation campaigns are an opportunity for businesses to align with environmentalism.
3. Innovative Water Saving Techniques - The use of creative gadgets that save water is an innovation opportunity for the industry of wellness.
Industry Implications
1. Beverage - Beverage industry players can hop on and boost the water conservation campaign by creating and selling activity measured water bottles.
2. Design - Incorporating measurement units on design products creates an avenue for environmental conservation.
3. Wellness - The activity-based measurement of water usage in health clubs, gyms, spas, and wellness centers is a new, innovative feature that businesses in this industry can offer their customers.