Wasted Youth and thisisneverthat work in collaboration specifically for the VERDY'S GIFT SHOP pop up location in the Isetan Shinjuku department store. The capsule feature water-resistant designs including jacket and pants that are adorned with technical details. These details include elasticated cuffs, rugged zipper enclosures, and adjustable toggles. Additionally, the capsule also sees light windbreaker options in two different colorways.
The graphic tees are inspired by Budweiser imagined in the Wasted Youth style of graphics. Rounding out the capsule include chino pants, beanies, trucker hats, socks, caps, and some playful stickers as an extension to the apparel selection. The collaborative capsule is now available for an early release and the VERDY's GIFT SHOP plans to open its doors on January 30th.
Exclusive Weather-Ready Streetwear
Wasted Youth and thisisneverthat Join Forces on a Capsule
Trend Themes
1. Weather-ready Streetwear - The rise of weather-resistant materials and technical details in fashion creates opportunities for disruptive innovation in functional apparel and outdoor gear.
2. Graphic Tees - Graphic tees continue to be popular in fashion and collaborations provide opportunities for disruptive innovation in print designs and brand partnerships.
3. Pop-up Locations - More brands are using pop-up locations to create unique experiences for customers, providing opportunities for disruptive innovation in creative retail concepts and limited-edition releases.
Industry Implications
1. Apparel - The apparel industry can leverage weather-resistant materials and technical details to create functional yet fashionable clothing, and collaborations can drive innovation in design and branding.
2. Outdoor Gear - The rise of weather-resistant materials in fashion creates opportunities for disruptive innovation in outdoor gear and equipment that is both functional and stylish.
3. Retail - Using pop-up locations to create unique experiences for customers provides opportunities for disruptive innovation in retail concepts and marketing tactics, and collaborations can drive interest and sales.