The Wasted Wine Club works with independent winemakers and gives new life to surplus wine so that it doesn't have to go to waste.
In an attempt to control the COVID-19 outbreak, the South African government introduced a ban on alcohol sales to deter people from gathering in groups. While this ban has since ended, the ban had a devastating impact on the South African wine industry and the thousands of people who are part of it.
The Wasted Wine Club collaborated with Alex McFarlane, a young winemaker based out of the Western Cape to introduce a white blend made from Chenin Blanc and Semillon, and a red made from Cinsaut, and the first Wasted Wine Club bottlings.
Waste-Reducing Wines
Wasted Wine Club Creatively Repurposes Surplus Wine
Trend Themes
1. Waste-reducing Wines - Repurposing surplus wine to minimize waste.
2. Collaborative Winemaking - Partnering with independent winemakers to create innovative wine blends.
3. Sustainable Wine Production - Promoting environmentally-friendly practices in the wine industry.
Industry Implications
1. Wine Industry - Exploring opportunities to reduce waste and collaborate with independent winemakers.
2. Sustainability Industry - Implementing sustainable practices in wine production and distribution.
3. Wine Packaging Industry - Creating innovative packaging solutions to minimize waste and prolong shelf life.