Now that a wave of basic face masks have been rapidly created to protect the general public, new designs like this reusable and machine-washable face mask are being enhanced for different integrations in daily life. Connected apparel brand PAACHN created a limited-edition Connected Face Mask with "The Boxer" artwork by Tokyo-based artist Campbell La Pun that integrates an NFC tag. With a mobile device, users can discover product care information and exclusive brand content. With every mask purchased, PAACHN makes a $5 donation to the Artist Trust COVID-19 Fund to support the creative community.
Now that public destinations are slowly reopening, many are remaining hyper-vigilant by wearing face masks as part of their everyday attire. Beyond offering basic protection, next-gen face masks are emerging to offer even more usefulness.
NFC-Integrated Face Masks
PAACHN's Washable Face Mask Includes a NFC Tag with Exclusive Content
Trend Themes
1. Next-gen Face Masks - Opportunity for integrating innovative features like NFC tags to enhance functionality and offer unique digital content.
2. Connected Apparel - Potential for connected clothing brands to incorporate NFC technology for interactive experiences and personalized content.
3. Mobile Device Integration - Rise in demand for products that integrate seamlessly with mobile devices, creating opportunities for brands to enhance user experiences through digital connectivity.
Industry Implications
1. Fashion - Fashion industry can explore incorporating NFC technology in face masks and apparel to create interactive and connected products.
2. Technology - Opportunity to develop and integrate NFC technology in various devices, including face masks, to provide enhanced functionality and convenience.
3. Creative Community Support - Brands focusing on supporting artists and creative communities can collaborate with organizations like Artist Trust COVID-19 Fund by offering innovative products like NFC-integrated face masks.