Toxin-Free Newborn Skincare

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Wash with Water's Lavender Plant Butter is Organically Sourced

Wash and Water is a baby-friendly skincare brand founded by mother and entrepreneur Stephanie Pascarella. Focusing on products made with carefully selected ingredients and that are free of harsh chemicals, the company offers everything from body cleansers and lotions to products like this plant-based face and body butter.

Wash and Water's product range is geared toward both big kids and infants and is free from common toxins, sulfates, parabens and more. This Lavender and Vanilla plant body butter boasts a 2-in-1 blend and can be applied to the face and body. The product is 100% organically sourced, and boasts a gentle and calming scent that isn't derived from synthetic fragrances.

This product targets sustainable parents seeking high-quality and gentle skincare for their newborn. The formula is allergy-friendly thanks to its pure ingredients and is priced at $15.95 per 7 ounce/2017 ml package.
Trend Themes
1. Toxin-free Skincare - Disruptive innovation opportunity: Developing and marketing skincare products that are free of harsh chemicals and toxins.
2. Baby-friendly Skincare - Disruptive innovation opportunity: Creating skincare products specifically designed for infants and children, focusing on gentle and safe ingredients.
3. Organic Skincare - Disruptive innovation opportunity: Producing skincare products sourced from organic ingredients to cater to the growing demand for organic and sustainable products.
Industry Implications
1. Baby Care Industry - Disruptive innovation opportunity: Introducing toxin-free skincare products into the baby care industry to meet the needs of conscious and eco-friendly parents.
2. Natural Skincare Industry - Disruptive innovation opportunity: Capitalizing on the trend of toxin-free and organic skincare by offering a wide range of natural products that appeal to health-conscious consumers.
3. Eco-friendly Personal Care Industry - Disruptive innovation opportunity: Developing eco-friendly personal care products that prioritize sustainability and ingredient transparency, appealing to environmentally conscious consumers.

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