With the debut of Kettle Brand's bold new Wasabi Ranch Krinkle Cut chips, Dorito's ever-popular Cool Ranch flavor may have a new competitor on its hands.
The new Wasabi Ranch Krinkle Cut chips from Kettle Branch are a creative flavor mashup that brings together both cool and spicy ingredients to create "a Japanese inspired, flavorful ridge-cut chip." The spice comes from the addition of wasabi powder, which is then tempered by the cooling sensation of ranch seasoning. Best of all, the chips are made with natural, non-GMO ingredients, and are both gluten-free and kosher-friendly.
With consumers becoming increasingly open to unique and bold flavor combinations, Kettle's new Wasabi Ranch Krinkle Cut chips manage to combine a beloved American condiment with a less familiar Japanese flavor.
Spicy Ranch Dressing Chips
Kettle's Wasabi Ranch Krinkle Cut Chips are Simultaneously Spicy & Cool
Trend Themes
1. Bold Flavor Combinations - Creating unique and unexpected flavor mashups has the potential to capture the attention of adventurous consumers.
2. Japanese-inspired Snacks - Introducing Japanese flavors into traditional American snacks can offer a fresh and exciting taste experience.
3. Health-conscious Snacking - Developing flavorful snacks made with natural, non-GMO ingredients that cater to dietary preferences can attract health-conscious consumers.
Industry Implications
1. Snack Food Industry - Incorporating bold and unique flavors into snack products can help brands differentiate and appeal to adventurous snackers.
2. Condiment Industry - Exploring innovative ways to incorporate beloved condiment flavors into new food products can expand market reach and consumer appeal.
3. Health Food Industry - Creating flavorful, healthy snack options that accommodate dietary restrictions like gluten-free and kosher-friendly can cater to the growing demand for nutritious convenience foods.