The Warriors of Radness SS 2012 lookbook is knee -eep in chill Southern California style. The beachy series exhibits the latest editions to the Warriors of Radness line, including great new graphics. A favorite tee reads, "Welcome to California. Now go home." The authenticity of the gear is undeniable. The apparel is made for the free-spirited and laid-back dude. Any posers can pick up and go home.
The lookbook features trousers, jackets, tees, tanks and swim trunks. The Spring collection is heavily influenced by the early 90s, with color blocking, neons and tourist script. The high-hemmed shorts and swim trunks maintain a contemporary edge, while the tight ankle camo pants and the white denim jacket celebrate an unabashed old-school vibe.
Beach Bro Lookbooks
The Warriors of Radness SS 2012 Collection is Street and Sand Savvy
Trend Themes
1. Southern California Style - Opportunities for brands to create authentic clothing lines inspired by laid-back Southern California fashion and culture.
2. 90s-inspired Clothing - Nostalgic clothing pieces that pay homage to the 90s are experiencing a resurgence in popularity and offer an opportunity for designers to create updated versions of classic items.
3. Color Blocking and Neon - The popularity of color blocking and neon in fashion is continuing to grow and could be used by designers to create bold and eye-catching clothing items.
Industry Implications
1. Fashion Industry - Brands can capitalize on the popularity of laid-back, Southern California style with new clothing lines inspired by the aesthetic.
2. Streetwear Industry - Streetwear brands can create 90s-inspired clothing items to give their collections a nostalgic and retro vibe.
3. Swimwear Industry - The trend for color blocking and neon could be utilized by swimwear brands to create bold, on-trend pieces that are perfect for beach and poolside wear.