Sportswear giant Nike introduces its latest iteration of the signature SB Blazer Mid sneaker model with Warning Labels adorning the silhouette all over. It is made in preparation for the Fall season ahead and retains most of the skate elements of the original model.
It has a construction that blends together leather materials along with canvas and soft suede as well in a patchwork application. It is done up in the Summit White tonal palette and detailed with touches of cream for a subtle contrast. The lateral side of the shoe has a large hidden Swoosh and the collars have a fabric patch of 'banned substance.' It is then rounded out by the exposed foam tongue and the rounded laces.
Warning Label-Detailed Sneakers
Nike's Latest Launch Highlights the SB Blazer Mid Sneaker
Trend Themes
1. Warning Label Sneakers - The trend of warning labels on fashion items could expand to other products and create opportunities for printing companies to offer customization.
2. Leather-canvas-suede Patchwork - The trend of patching multiple fabric types together in clothing and footwear could lead to new innovations in fabric technology and more sustainable production processes.
3. Hidden Branding - The trend of hiding logos on clothing and footwear may lead to new branding strategies that prioritize subtlety and minimalism.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of customization by offering more personalized warning label prints.
2. Footwear Manufacturing - The footwear manufacturing industry can explore new materials and patchwork techniques that blur the boundaries between materials, setting itself apart from competitors.
3. Digital Printing - The digital printing industry can benefit from offering customizable warning label prints to fashion brands and opening up new revenue streams.