Having opened its first brick and mortar location in New York City in 2013, a range of Warby Parker uniforms suddenly needed to be created. Rather than mandating a single uniform item, the e-retailer turned boutique offers a flexible set of uniform staples around which employees can plan a cohesive work outfit.
The Warby Parker uniforms are all the same shade of navy blue, with a button-down shirt for men and two options for women. Female employees at the Warby Parker flagship have the choice of two tops; a fitted tee-shirt dress and a button-down tunic. The variety may not seem like much, but there is a huge convenience in being able to mix and match work outfits in a way that is refreshing everyday and can be reassessed based on the weather.
E-Commerce Flagship Uniforms
The Warby Parker Uniforms at Their Flagship Store Offer Flexibility
Trend Themes
1. Flexible Uniforms - Creating a range of staple uniform items around which employees can plan a cohesive work outfit instead of mandating a single uniform item.
2. Mix and Match Outfits - Providing employees with multiple options of uniform items allows them to refresh their work outfits everyday and adapt based on weather conditions.
3. Color-coded Uniforms - Developing uniforms with a consistent color palette, such as the Warby Parker navy blue, creates a cohesive look for employees while also maintaining brand identity.
Industry Implications
1. Retail - Offering employees flexible uniform options can create a more personalized and attractive in-store experience for customers while maintaining a professional appearance.
2. Hospitality - Implementing mix and match uniform options can enhance the guest experience and provide employees with greater flexibility and comfort in their work attire.
3. Healthcare - Creating color-coded uniforms for different roles within healthcare facilities can make it easier for patients to identify staff and enhance overall organization and professionalism.