These new Warburtons products are being launched in the UK to offer consumers with easy access to artisan-quality bread options that are great for enjoyment as part of any meal.
The products include the 21 Seeds & Grains Thin Bagels and the Gluten-Free Cinnamon & Raisin Sliced Fruity Buns, which come in packs of four each. Priced starting at £1.79, the products will be launching separately with the bagels arriving at Tesco starting January 9, while the Fruity Buns will be at Co-op, Sainsbury's and Ocado from January 11, 2023.
Chairman of Warburtons Jonathan Warburton commented on the new Warburtons products saying, "Consumers are always looking for new ways to make mealtimes more exciting so we’re really pleased to launch these two fantastic new products."
Artisan-Quality Bread Products
These New Warburtons Products Target Consumer Demand
Trend Themes
1. Artisan Bread Varieties - Opportunity for bakeries to offer artisan-quality bread options to consumers as a differentiated product.
2. Gluten-free Products - Increasing demand for gluten-free food products presents an opportunity for manufacturers to create and market more options.
3. Healthy and Nutritious Snacks - As consumer habits shift towards healthier food options, there is an opportunity for companies to develop snack options that are both nutritious and delicious.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend of artisan-quality bread products by introducing new bread varieties and leveraging on their brand image.
2. Food Manufacturing - The growing demand for gluten-free products offers opportunities for food manufacturers to create and market new products catering to this need.
3. Snack Food Industry - The trend towards healthier snack options presents an opportunity for snack food manufacturers to come up with innovative products that meet the needs of health-conscious consumers.