The Overwatch Project, an organization dedicated to preventing suicides and saving lives, recently launched the 'War on Suicide' campaign that aims to raise awareness about the 20 active military and veterans that commit suicide every day. The campaign also highlights the struggle these individuals face upon returning home from battle.
The War on Suicide campaign had over 300 veterans involved in creating the campaign and the Overwatch Project worked with Forge to get advice, guidance, and feedback from the veterans. It boasts video, online, and print content using veteran-friendly language to create a sense of community. The out of home materials for this project will be placed around the nation's largest military bases using the military's phonetic alphabet and acronyms.
War-Themed Suicide Awareness Ads
The Overwatch Project launched the 'War on Suicide' Campaign
Trend Themes
1. Suicide Prevention Campaigns - The 'War on Suicide' campaign by Overwatch Project proves that campaigns to prevent suicide could aim at multiple communities.
2. Collaborative Marketing - Overwatch Project's partnership with Forge and involvement of over 300 veterans show that collaborations could mean powerful and meaningful campaigns.
3. Community-focused Messaging - Overwatch Project's use of veteran-friendly language makes for a more targeted messaging that could resonate with the community.
Industry Implications
1. Military Services - Overwatch Project's 'War on Suicide' campaign and its partnership with the military could inspire other military services to launch suicide prevention campaigns.
2. Non-profit Organizations - Overwatch Project's collaborative efforts with the veterans and the powerful messaging echoing the experiences of veterans could encourage other non-profit organizations to partner with communities and launch campaigns.
3. Health Care - The Overwatch Project's Suicide Prevention campaign could inspire health care organizations to provide support not just to veterans but also to other communities who need help.