This powerful commercial created by 'BETC' emphasizes the importance that war journalists have within our global society. The ad showcases how the world would perceive war if there were no war journalists in the trenches, in the war zones and in the middle of these wars to document them.
The ad begins with veteran-honoring parades and images of people celebrating the battles that their countries have won. In an instant, the happy music trickles off and the ad flickers. The screen reads, "Without independent reports, war would just be a nice show." The ad proceeds to show the graphic images and brutal reality of war -- as captured by journalists who sacrifice their safety to pursue the documentation of war-related affairs.
The ad is an extremely raw look at the real work and integrity of journalists, and all those who actively participate in the true documentation of war.
War Journalism Tribute Ads
This Ad Enforces the Importance of War Journalists Within Our Society
Trend Themes
1. War Journalism Importance - The ad emphasizes the crucial role of war journalists in providing independent reports on war-related affairs.
2. War Journalism Integrity - The ad showcases the raw look at the real work and integrity of journalists who document the brutal reality of war.
3. War Journalism Sacrifice - The ad highlights the sacrifice and bravery of war journalists who risk their safety to capture the true documentation of war.
Industry Implications
1. Media and News - There is an opportunity for media organizations to invest more in war journalism and support journalists in documenting war-related affairs.
2. Documentary Filmmaking - Disruptive innovation opportunity: Documentary filmmakers can collaborate with war journalists to create powerful visual narratives that expose the realities of war.
3. Journalism Training and Safety - There is a need for the development of specialized training programs and safety measures to protect war journalists and encourage more professionals to enter this field.