Walmart is venturing into the metaverse on Roblox with two new immersive experiences (Walmart Land and Walmart’s Universe of Play) that offer interactive content and immersive entertainment. These experiences created for the community's Gen Z and Gen Alpha users offer different focuses; While Walmart Land is geared towards fans of fashion, style, beauty and entertainment, Walmart's Universe of Play promises to inspire holiday wish lists as "the ultimate virtual toy destination."
The Roblox community will be able to explore toy worlds, collect coins, compete in challenges, build their personal trophy case and unlock secret codes. In the pursuit of collecting as many virtual toys as possible, kids will get to redeem items for their avatars, as well as e-mobility solutions to help their avatar travel through the virtual world faster.
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
Trend Themes
1. Toy Metaverse - Creating virtual worlds on platforms like Roblox to offer new immersive experiences for children and young adults.
2. Interactive Retailtainment - Creating interactive content that engages customers beyond traditional retail experiences.
3. Virtual Toy Destination - The creation of digital toy stores and experiences to supplement physical retail.
Industry Implications
1. Retail - Creating metaverse experiences on popular gaming platforms could entice younger audiences to engage with retail brands more regularly.
2. Entertainment/gaming - Metaverse building and experience design could become a new avenue for game design and development.
3. Advertising/marketing - Creating immersive branded content in metaverse experiences could be a unique way for brands to connect with younger audiences.