Air-Purifying Wall Paints

The Royale Atmos Paints Use Activated Carbon Technology to Clean Spaces

Growing concerns over pollution levels has increase the desire for more ways to combat against it within the home as seen with the Royale Atmos wall paints. Created by Asian Paints, the Royale Atmos paint is formulated with Activated Carbon Technology that works to sanitize the air in a room and eliminate odors.

Coming in over 1,750 shades to choose from, the Royale Atmos wall paints are treated with a light fragrance to make them more appealing to apply in comparison with other brands that often have a foul smell. The Royale Atmos paints absorb the smells of cigarette smoke, ammonia, rotten eggs and much more to keep a space smelling fresh and clean without having to deal with constant cleaning.
Trend Themes
1. Air-purifying Wall Paints - Disruptive innovation opportunity: Developing more advanced air-purifying technologies integrated into wall paints.
2. Activated Carbon Technology - Disruptive innovation opportunity: Exploring the application of activated carbon technology in other industries such as furniture or flooring.
3. Scented Paints - Disruptive innovation opportunity: Creating scented paints with a wide range of fragrances to cater to different preferences.
Industry Implications
1. Home Improvement - Disruptive innovation opportunity: Introducing air-purifying products, including wall paints, that enhance indoor air quality in the home.
2. Interior Design - Disruptive innovation opportunity: Incorporating air-purifying wall paints as a design element in interior spaces to promote a healthy and aesthetically pleasing environment.
3. Chemical Manufacturing - Disruptive innovation opportunity: Developing advanced chemical formulations for paints and coatings to integrate air purification and odor elimination capabilities.

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