Russian fashion label Walk of Shame worked alongside Reebok to deliver a new range of apparel for the spring season. This project serves as a milestone for the Russian label, as this collaboration is its very first work with any sports brand. The collection draws a strong inspiration from the 90s, translated through its washed-out vintage aesthetic. The 90s inspiration looks specificcally to the mystery horror drama by David Lynch, 'Twin Peaks.' The collaborative series is comprised of pieces such as fanny packs, caps, tracksuits, shorts, t-shirts, sneakers and an anorak sport dress.
The collection's color palette is drawn from the Twin Peaks series as well, seeing vibrant blues, white, muted blue and off-white. Some notable pieces include the Reebok Club C 85 sneakers and the t-shirts and sweaters that are accented with "CLASSIC" written in Cyrillic.
90s-Inspired Cryllic Sportswear
Walk of Shame and Reebok Made an Exclusive Range of Sportswear
Trend Themes
1. Vintage-inspired Sportswear - Opportunity for sportswear brands to collaborate with fashion labels to create vintage-inspired collections.
2. Cyrillic Script Apparel - Opportunity for fashion brands to incorporate Cyrillic script on apparel for a unique and trendy look.
3. 90s Pop Culture Nostalgia - Opportunity for brands to tap into the nostalgic feelings of consumers by creating products inspired by 90s pop culture.
Industry Implications
1. Fashion - Fashion brands can collaborate with sportswear brands to create trendy and unique collections that incorporate elements like vintage aesthetics and Cyrillic script.
2. Sportswear - Sportswear brands can collaborate with fashion labels to create exclusive collections that appeal to consumers seeking unique and trendy apparel.
3. Pop Culture Merchandising - Pop culture merchandise industry can leverage nostalgia for 90s pop culture to create products that appeal to consumers who grew up during that time period.