London-based imprint Wales Bonner works in collaboration with adidas on a new collection that nods to previous eras, specifically the 70s and 80s. The duo delivers a range that is influenced by music and photography in Burkina Faso during the time.
The capsule itself is made up of athletic themes that translate through items such as the jacquard knitwear pieces that nod to the 70s, followed by the track top and track pants to match. The overall color palette of the range is bright and bold, with Primary Red has seen alongside Pale Pink and Sun Yellow throughout the collection. The footwear includes the Samba as the silhouette and the entire collection is set to launch on June 4th.
Retro-Themed Sporty Collections
Wales Bonner and adidas Join Forces on a New Collection Together
Trend Themes
1. Retro-inspired Sportswear - Opportunity for athletic brands to tap into nostalgia and create throwback collections.
2. Jacquard Knitwear - Potential for textile companies to experiment with jacquard knitwear, taking inspiration from past eras in fashion.
3. Bold Color Palettes - Brands can differentiate themselves by incorporating bright and bold colors in new collections.
Industry Implications
1. Athletic Apparel - Athletic apparel brands can collaborate with fashion designers to create unique and nostalgia-driven collections.
2. Textile Manufacturing - Textile companies can experiment with new techniques and designs to create retro-inspired knitwear pieces.
3. Shoe Manufacturing - Shoe companies can create new product lines that incorporate iconic silhouettes from past eras along with modern design elements.