As well as offering an expanded range of plant-based products for vegan and vegetarian consumers, UK supermarket chain Waitrose is making greater fruit and vegetable additions to its Good Health range. Specifically, Waitrose is adding more vegetables, legumes and fruits to its meat products—the newest additions to the range includes some meat sausages that boast up to 35% fruit, vegetables or pulses.
Since the transition to a completely plant-based diet can be a struggle for some to adopt overnight, Waitrose's new Good Health options will appeal to flexitarians and open-minded meat eaters who are looking to improve their health.
Some of the new products available from Waitrose include Pork, Butternut Squash, Quinoa & Kale Sausages, as well as Beef Mince with Mixed Pulses.
Vegetable-Fortified Sausages
Waitrose's Good Health Range Includes Hidden Fruits and Vegetables
Trend Themes
1. Expanded Plant-based Products - The addition of more fruits and vegetables to meat products offers opportunities for creating expanded plant-based options.
2. Health-focused Meat Products - Creating sausages with high fruit and vegetable content opens up possibilities for innovative, health-focused meat products.
3. Appealing to Flexitarians - Providing options that cater to flexitarians can tap into a growing market of open-minded meat eaters who are looking to improve their health.
Industry Implications
1. Supermarkets - Supermarkets can explore the opportunity to expand their plant-based product range and cater to health-conscious consumers.
2. Food Manufacturing - Food manufacturers can capitalize on the trend by developing innovative meat products that incorporate more fruits and vegetables.
3. Health and Wellness - The health and wellness industry can seize the disruptive innovation opportunity by promoting the benefits of incorporating more fruits and vegetables into meat products.