The waffle donut, or wonut, could be the next big thing in terms of confectionary combination crazes. Available at Chicago's Waffle Cafe, the waffle donuts come in a variety of flavors and toppings including red velvet, sprinkles, chocolate, frosting and glazed. The miniature waffles appear to be deep fried, as one would with a regular donut, and is dressed like a donut as well.
This mouth-watering treat is ideal for foodies who have grown tired of the cronut (a croissant and donut hybrid), as well as anyone who has a sweet tooth. The waffle donut could be enjoyed as a sugary snack, a delicious dessert or at breakfast to kickstart your day.
Here is hoping the wonut catches on in other parts of the world outside of Chicago.
Waffle Donut Desserts
Chicago's Waffle Cafe's Wonut Combines a Breakfast Staple and Sugary Treat
Trend Themes
1. Confectionary Combinations - Opportunities to combine two or more classic treats could yield new hybrid desserts sure to catch consumers' attention.
2. Breakfast Innovations - Innovative breakfast options such as the wonut can offer breakfast-only establishments new ways to appeal to customers craving something unusual.
3. Sugary Indulgences - Indulgent, sweet snacks, such as the wonut, offer new ways for confectionary businesses to tap into the evergreen desire for sticky, sugary goodness.
Industry Implications
1. Bakery - Bakeries can innovate and collaborate with other confectionary businesses to offer hybrid products like the wonut that cater to a wider range of consumers.
2. Food Service - Restaurants and other food service businesses can use creative new breakfast products like the wonut to differentiate themselves from competitors and attract new customers.
3. Specialty Foods - Specialty food purveyors can experiment with unique, indulgent snack offerings like the wonut to add to their product lines and appeal to local audiences.