In order to help music lovers take their tunes everywhere, this year at CES 2016, Hercules unveiled its new Wae Outdoor Rush wireless Bluetooth speakers.
The speakers are branded as "Oceanproof," which means that the unit is durable enough to withstand all the elements of the seaside. In order to back up this claim, the grilles of the speaker are treated to prevent corrosion and as a whole, the unit floats so it is easy to retrieve from the water. The Hercules Wae Outdoor Rush also boasts an IP67 certification, which means that it's able to withstand being submerged in about three feet of water for 30 minutes.
In addition to being able to play music wirelessly from a smartphone, the device features a built-in FM radio, so that a phone does not need to be packed up before a trip to the beach.
Ocean-Proof Speakers
Hercules' Wae Outdoor Rush Speakers Make Waves at CES 2016
Trend Themes
1. Oceanproof Speakers - Disruptive innovation opportunity: Developing durable, corrosion-resistant speakers that can withstand outdoor and water environments.
2. Wireless Bluetooth Speakers - Disruptive innovation opportunity: Enhancing the connectivity and functionality of wireless speakers to enhance user experience.
3. Rugged Outdoor Audio - Disruptive innovation opportunity: Creating audio devices that are specifically designed for outdoor activities and can withstand extreme conditions.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity: Developing innovative audio products that cater to consumers' outdoor and water-related needs.
2. Travel and Tourism - Disruptive innovation opportunity: Providing portable, durable, and high-quality audio devices for travelers and beachgoers to enhance their experiences.
3. Outdoor and Adventure - Disruptive innovation opportunity: Designing audio equipment that can withstand extreme outdoor conditions, catering to outdoor enthusiasts and adventurers.