Those in search of well-crafted and bespoke sports bras may be drawn to Wacoal's curated collection. The brand boasts two varients of sports bras depending on the type of activity: a wire-free and sports bra and an underwire sports bra.
Wacoal's underwire sports bra is ideal for high-impact activities thanks to its outside underwire to keep breast motion to a minimum, moisture-wicking fabric (to help keep your skin dry), a mesh back to keep your cool, and close-set back straps with slide-and-hook adjustment. Additionally, for cup sizes G and H, the underwire bra boasts a hidden inner sling for additional support.
The Wacoal wire-free sports bra features the same moisture-wicking fabric as well as spacer fabric in cups for support, breathability, and coverage and Inner Simplex fabric frame on the top and side of cups to help to minimize bounce. Moreover, the sports bra features a soft and supportive wide brushed bottom band anchors the bra to the body.
Movement-Specific Sports Bras
Wacoal’s Line of Sports Bras Offer a Variety of Styles for Comfort
Trend Themes
1. Customizable Sports Bras - Opportunity for disruptive innovation: Develop a platform or app that allows consumers to customize their sports bras based on their specific needs and preferences.
2. Sustainable Sports Bras - Opportunity for disruptive innovation: Create sports bras using sustainable materials and manufacturing processes, catering to eco-conscious consumers.
3. Smart Sports Bras - Opportunity for disruptive innovation: Integrate smart technology into sports bras, allowing users to track and monitor their performance, biometrics, and health data.
Industry Implications
1. Athleisure - Opportunity for disruptive innovation: Expand the athleisure industry by incorporating fashionable sports bras that can be worn both during workouts and as everyday wear.
2. Fitness Apparel - Opportunity for disruptive innovation: Collaborate with fitness apparel brands to develop sports bras that seamlessly integrate with their workout clothing lines.
3. Online Retail - Opportunity for disruptive innovation: Launch an online platform specializing in the sale of sports bras, providing a wide range of options and personalized recommendations to customers.