Fashion label NOAH joins forces with eyewear label Vuarnet in creating a expansive range of pieces in preparation for the warm summer weather. The collaborative works result in a special series full of pullover hoodies, beach towels, swimwear, hats, sunglasses, bags, and t-shirts. When NOAH was first opened in New York, the label imagined itself carrying one brand of eyewear -- which was Vuarnet. Brendon Babenzian, the founder of Noah, draws fond memories of Vuarnet's past designs and high quality delivery, so he decides to revive the pieces.
The collaborative range full of summer must-haves boast a colorful palette comprised of bright blue, white, yellow, and accents of red as well. The collection is available for purchase now online through both NOAH and Vuarnet.
Summer-Themed Streetwear Capsules
NOAH and Vuarnet Deliver Pieces in Preparation for Summer
Trend Themes
1. Collaborative Streetwear - The collaboration between NOAH and Vuarnet demonstrates the trend of fashion labels partnering with eyewear brands to create unique streetwear collections.
2. Summer-themed Fashion - The NOAH and Vuarnet summer collection taps into the trend of fashion brands creating seasonal pieces specifically designed for warm weather.
3. Colorful Palette - The vibrant and diverse color palette used in the NOAH and Vuarnet collaboration reflects the trend of fashion brands incorporating bright colors into their collections.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the opportunity of collaborating with eyewear brands to create limited-edition streetwear collections, appealing to fashion-conscious consumers.
2. Eyewear - Eyewear companies can leverage collaborations with fashion labels to expand their brand reach and create unique eyewear pieces that align with fashion trends.
3. Textile Manufacturing - Textile manufacturers can explore partnerships with fashion brands to create vibrant fabrics and materials that cater to the demand for colorful and summer-themed fashion.