The varcity, or VRCT, jacket has remained a sporty statement piece for decades and it is now being reinvented for a new generation with Novembre Studio, which developed the font for the iconic varsity jacket. adidas and Fabio Novembre joined forces to create patches to customize the VRCT jacket.
Thanks to the adaptive font, the design of the patches can be customized with up to six characters that are automatically arranged in an aesthetically pleasing way. Although the classic varsity jacket is often worn as a statement of pride for one's school, these reinvented designs offer consumers a new way to express themselves, especially when it comes to celebrating more personal milestones, teams or being reminded of meaningful letters or words.
Customizable Varsity Jackets
adidas & Fabio Novembre Collaborated on Patches for the VRCT Jacket
Trend Themes
1. Customizable Varsity Jackets - Opportunity for brands to offer personalized products and tap into individual expression through customized patches.
2. Adaptive Fonts - Innovation in typographic design allows for automatic arrangement of characters, enabling personalized and aesthetically pleasing designs.
3. Reinvented Statement Pieces - Demand for updated and modernized versions of classic fashion items creates opportunities for designers to collaborate and offer refreshed aesthetics.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the trend by offering customizable varsity jackets and innovative design collaborations.
2. Printing and Embroidery Services - Companies specializing in printing and embroidery can target the customization trend and offer services to personalize varsity jackets with unique patches.
3. Sports Teams and Organizations - Opportunity for sports teams and organizations to create branded varsity jackets with customized patches, enabling fans to show support and express personal milestones.