Although athletics have been well represented in the past as far as VR events go (such as VR cricket experiences and rugby championship VR events), there are many opportunities virtual reality can expand into within the entertainment realm. In addition to film, VR is now seeping into the music industry.
UK-based music startup Boiler Room recently partnered with virtual reality content creator Inception to establish the first VR venue. Located in Israel, the space is scheduled to open early next year. Live events are a lucrative area for the multimedia technology, as it offers an immersive experience. This is different from offering 360 degree video or similar to consumers at home, but instead allows them to experience VR in a shared space.
Virtual Reality Music Venues
VR Events Now Extend Further With Opportunities in Live Music
Trend Themes
1. Immersive Live Music - Creating virtual reality music venues allows for an immersive and interactive live music experience.
2. Collaboration Between Music Startups and VR Content Creators - Partnerships between music startups and virtual reality content creators can lead to the establishment of innovative VR venues.
3. Expanding VR Into Entertainment - Virtual reality has the potential to expand beyond athletics and film into various areas of entertainment, such as the music industry.
Industry Implications
1. Music Industry - The music industry can embrace virtual reality technology to create new and exciting experiences for music enthusiasts.
2. VR Technology - The virtual reality technology industry can benefit from the expansion of VR events and venues into the music sector.
3. Event Planning and Management - Virtual reality music venues present a new avenue for event planning and management companies to explore and capitalize on.