The European Commission launched the 'VR/AR Industrial Coalition' after announcing the project in 2020. Throughout 2021 and 2022, this coalition offered workshops, events, and resources for companies in the VR/AR industries in Europe that aim to move the industry forward. Now, in Q3 of 2022, the VR/AR Industrial Coalition has had its official political opening, solidifying it as an official public body for the people.
The workshops, resources, and partnerships hosted by the VR/AR Industrial Coalition help make the metaverse more inclusive and accessible to all. The organization launched projects such as the 'VR Media Lab,' which funds media production and distribution in the metaverse, as well as the upcoming "Understanding the value of a European gaming society" project, which aims to shape metaverse gaming while developing the metaverse's cross-industry potential with politics, finance, law, culture, science, health, and more.
The VR, AR, and MR services offered place a focus on inclusiveness for elderly people and individuals with disabilities, ensuring that the quality of life of these groups is elevated as a direct result of the wealth of services and experiences available in the metaverse.
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
Trend Themes
1. VR/AR Industrial Coalition - Establishment of a VR/AR Industrial Coalition by The European Commission providing opportunities for public and private collaboration with VR/AR industries.
2. Inclusive Metaverse - Inclusivity and accessibility focus on elderly people and individuals with disabilities in the VR/AR and MR industry, providing experiences that elevate their quality of life.
3. European Gaming Society - The emergence and development of the European gaming society in VR/AR that will shape metaverse gaming and its potential impact on other industries.
Industry Implications
1. Virtual Reality - VR companies in Europe can benefit from workshops, events, and resources provided by the VR/AR Industrial Coalition.
2. Augmented Reality - AR businesses in Europe can participate in inclusive initiatives through the VR/AR Industrial Coalition, offering services for elderly individuals and people with disabilities.
3. Gaming - Gaming industries in Europe can collaborate with the VR/AR Industrial Coalition on projects like 'Understanding the value of a European gaming society’ to explore metaverse’s impact on other related industries.