I really don't think I've ever seen the word 'Crayolaic,' so I'm patenting it right now. Let it be known.
Moving on, the Von Zipper Sunglasses Collection is full of color, heavy on style and is much cooler than my attempt to patent a made-up word to begin an article. Offered in a slew of different colors, the sunglasses are certain to brighten anyone's summer day--even if it's raining.
The colors in the collection range from (their words, not mine) swampjuice and purple fog to tangerine dream and fufuberry surprise. Those are some serious names, Von Zipper Sunglasses. Kudos.
Crayolaic Sunnies
Von Zipper Sunglasses Come in Every Color in the Rave Scene Rainbow
Trend Themes
1. Colorful Sunglasses - The trend of unique and colorful sunglasses opens up opportunities to disrupt the eyewear industry with bold and creative designs.
2. Individual Fashionization - The trend towards individual fashionization creates an opportunity for customized sunglasses with the option of various colors and patterns.
3. Unconventional Product Naming - The trend of unconventional product naming creates opportunity for creative storytelling, brand building and advertising.
Industry Implications
1. Eyewear - The eyewear industry can seize the trend of colorful sunglasses and offer diverse collections to consumers.
2. Fashion - The trend towards individual fashionization gives the fashion industry space to create unique accessories and market themselves through creative product naming.
3. Advertising - The trend of unconventional product naming creates an innovative approach to broach branding and marketing.