Volume is a new 24/7 livestreaming service designed to support artists. The platform will boast both established and emerging artists, and their respective followers, to facilitate real-time conversations while allowing performers to monetize their broadcasts. In addition, the platform allows all fans to have a "front row seat" to their favorite artists.
Ben Holst, Director of Creative Media and Brand Development for Volume commented on the launch, stating: "Volume was created with the intention of giving aspiring, as well as established performers, across all genres, an equal platform. We feel that this will be a powerful and useful platform regardless of the state of touring. We aren’t a noisy, cluttered space," Holst added, "We are a supportive community of artists, music lovers and multimedia enthusiasts."
Volume is available through web browsers and will soon be available for download on the Apple App and Google Play Store.
Artist-Supporting Virtual Platforms
Volume is a Livestreaming Platform Designed to Support Artists
Trend Themes
1. Livestreaming Support Platforms - The rise of virtual livestreaming platforms that offer support to artists creates an opportunity for innovative monetization strategies.
2. Equal Platform Establishment - The trend towards giving emerging artists equal platform with established artists provides an avenue for creative disruption in the music industry.
3. Real-time Conversations Enabled - The ability for fans and artists to engage in real-time conversations creates an opportunity to enhance the artist-fan relationship, opening new possibilities for fan engagement.
Industry Implications
1. Music Industry - New artist-supporting virtual platforms, such as Volume, represent a disruptive shift in the music industry, fusing artistry and technology.
2. Entertainment Industry - The growth of virtual livestreaming platforms that support artists represents a major opportunity for the entertainment industry to evolve its business models and monetization strategies.
3. Technology Industry - Virtual platforms supporting artists require advanced technology solutions such as reliable streaming, data analytics, and custom integrations, making way for new and innovative technological infrastructure.