Electric vehicle company Volta Inc. announced that the 'Volta MediaTM Network' will now allow advertisers to run three-dimensional ("3D") creative campaigns. The new ad format offers marketers and consumers a cutting-edge digital media experience that is sure to be highly memorable, at least for the time being, before the use of this technology becomes more common.
"3D provides a rich, immersive exchange that allows customers to see products differently, resulting in impressive engagement and conversions. We look forward to working alongside forward-thinking media partners like Volta to bring the next era of 3D campaigns to life for our clients," said Susan Haar, Managing Director at Kinetic Worldwide.
Along with providing measurement tools, Volta also gives advertisers access to a range of business implications, such as down-funnel analytics that lead to incremental -- but passive -- sales lifts and return on ad spend (ROAS).
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Trend Themes
1. Immersive 3D Advertising - The rise of immersive 3D advertising provides opportunities for innovative experiences that increase engagement and conversions for brands.
2. Weather-triggered Advertising - Brands could explore weather-triggered advertising as a unique and effective way to reach consumers in specific locations with personalized messages.
3. Out-of-home (OOH) Advertising Innovation - The introduction of 3D advertising in OOH spaces introduces new opportunities for marketers to create memorable and impactful campaigns that stand out from traditional ads.
Industry Implications
1. Electric Vehicle Industry - Electric vehicle brands could leverage 3D advertising to showcase the capabilities and features of their products in a more engaging and interactive way.
2. Marketing and Advertising Industry - Marketers and advertisers could explore the potential of 3D advertising to provide their clients with innovative and impactful campaigns that deliver measurable results.
3. Retail Industry - Retailers could use weather-triggered advertising to deliver personalized and relevant promotions to consumers based on their needs and preferences in real-time.