The latest Nike Air VaporMax arrives in a vibrant green colorway dubbed 'Volt Glow,' offering a deviation from the more tradition color palettes that tend to cover the iconic shoe.
The shoe's famed design takes on the same silhouette, offering both comfort and style for the runner. The shoes are a blend of neon yellow and green, making for an unforgettable addition to one's sneaker rotation. The laces and tongue tab feature the same colorway, while the classic Nike swoosh is seen on the side of the shoe in a reflective gray.
No official release date has been announced for the shoes, however, consumers can expect to see them on the shelves in 2019 for $190 USD.
Vibrant Green Running Shoes
Nike's Air Vapormax Arrives in Volt Green
Trend Themes
1. Neon Colorway Running Shoes - The trend towards bold and bright colorways for running shoes creates opportunities for companies to innovate on both style and function.
2. Reflective Accented Shoes - Reflective accents on shoes are becoming more popular, presenting opportunities for companies to create unique designs with added safety for low-light conditions.
3. Vapormax Sneaker Line - The popularity and growth of the Nike Air VaporMax line offers opportunities for companies to develop innovative materials, colorways, and designs for future releases.
Industry Implications
1. Athletic Shoe Industry - Companies in the athletic shoe industry can benefit by investing in research and development to create unique designs that appeal to consumers' desire for style and functionality.
2. Fashion Industry - The trend of incorporating athletic shoes into high fashion creates opportunities for the fashion industry to design and market sneakers as statement pieces.
3. Sports Equipment Retail Industry - Retailers in the sports equipment industry can capitalize on the trend towards bold and bright colorways to increase sales and offer customers a wider selection of unique products.